Leadership Team
Leadership Team

Laurie Rood

Laurie Rood

Laurie Rood is the founder of BDR, Benefits Done Right, an insurance brokerage with a different approach to employee benefit consulting. Based in Sacramento, this award-winning company is the 12th largest brokerage of its kind in the United States and combines a national reach with a local presence. BDR’s comprehensive grasp of the Affordable Care Act’s complexities and its impact on employers and employees plays a key role in helping clients comply with the law’s requirements.

Laurie graduated from Cal Poly in San Luis Obispo, where she played tennis on the intercollegiate team. Her love of nature sends her outdoors in her free time, and her favorite pastimes include golf, hiking, daily walks with her dog and, of course, tennis. She loves hanging out with family and friends. Laurie is married and has two sons. She has been an insurance advisor for over 20 years.

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Jessica Hinkle

Jessica Hinkle

Jessica Hinkle is Chief Operating Officer of Benefits Done Right, an insurance brokerage with a different approach to employee benefit consulting.

A former entrepreneur, Jessica blends keen analytical insight with the ability to candidly assess business challenges and frame them in clear, frank terms. Her constructive approach to developing practical, realistic solutions springs from her perceptive style and years of extensive experience in the industry. She has a solid grasp of business needs and constantly seeks to maximize resources and improve operations. Jessica believes that remaining informed and nimble are essential in an industry confronted with constant change.

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Julie Greenberg

Julie Greenberg

Title: Senior Account Manager

Hometown: Elk Grove, CA

Person I would love to have lunch with: The “Dog Whisperer,” Cesar Millan because I want to know this: when my dog, Rosie, plops down next to us and just stares while we are exercising at work – what is she thinking??

Hobbies: YouTube-ing, DIY- enthusiast, walking.

“Hello. My name is Julie, and I am addicted to YouTube. It’s not what you think – I have maintained great relationships with our clients by providing the best account management and the utmost customer care for nearly 15 years – so it’s not like YouTube consumes me. But if anyone ever confronts me with a problem that I don’t have an immediate answer to, it is not uncommon for me to YouTube it and find a video of how someone else has successfully solved it. Is that so wrong??”

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